Social Media Optimization

Social media is one of the most misunderstood aspects of modern business. Even seasoned professionals with many decades of experience in marketing and advertising struggle to figure out how social media can be effectively used to connect with consumers. Nevertheless, social media optimization ( SMO ) is a powerful way to build your brand and keep in close contact with your customers. The world’s most influential brands are all embracing social media stategies, with great success.

If you lack the in house resources or expertise to manage your own social media marketing, then you should seriously consider hiring us. Zig zag marketing is at the forefront of SMO and social media marketing ( SMM ) in Ireland.

Our approach involves focusing on two key areas:

  • The visibility of your social media content.
  • Engagement with your target audience.

Harnessing the power of facebook, twitter, instagram, pinterest, web 2.0 blogs, youtube and other social media platforms is difficult but can provide great results for your business. Our social media clients enjoy closer interaction with their target
audience and receive actionable feedback on their businesses.

Our social media specialists can:

    • Create and customize accounts on popular social media properties.
    • Identify key influencers in your industry.
    • Develope engaging social media content.
    • Increase the visibility of your social media content and attract followers and fans.
    • Maintain your accounts with fresh content and help you to interact with your customers online.
    • Manage your social media channels.
    • Devise a social media analtyics programme to enable you to keep track of your brand popularity.
    • Manage potentially damaging customer complaints and UGC ( user generated content ).
    • Enhance brand recall.

Get in touch with us today for further details on 01 554 7337